Shift Your Shopping:
Vote With Your Dollars


From November 1st to December 31st each year, Monadnock Buy Local (MBL) works extra hard to ensure your spending matches the community values you support.  To make our “think local first” message stronger, MBL participates in the Shift Your Shopping campaign.  This national movement encourages citizens to support job creation and economic growth through their holiday purchases at locally owned and independent businesses.

Shift Your Shopping Pledge

Take a pledge to shift at least 10% of your holiday purchases from non-local businesses to locally owned businesses.

Plaid Friday

The campaign includes our signature Plaid Friday Event on November 24th, the day after Thanksgiving.  Citizens wear plaid, while out in the community on Plaid Friday, to show their support for our local economy.  Independent businesses serve as Plaid Friday Hubs, acting as Shift Your Shopping ambassadors while taking photographs of shoppers for our Plaid Friday Collage.

We’re also celebrating Small Business Saturday and Cider Monday. Stay tuned for more details!

Shift Your Shopping combines the efforts of more than 140 local business alliances, like Monadnock Buy Local, and represents over 38,000 locally owned businesses. The campaign seeks to build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.

“Shift Your Shopping promotes the united vision and voice of thousands of real people in real communities across the U.S. and Canada committed to building strong local economies,” said Business Alliance of Local Living Economies (BALLE) Executive Director, Michelle Long.

Please join us by voting with your dollars this holiday season.  In turn, we will create a true holiday gift to our community that will keep on giving throughout the New Year.

2017 Shift Your Shopping Sponsors




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Shifting Our Shopping

Are you with us?

Take the Shift Your Shopping Pledge


Brendan and Gayle B. are shifting 20% of their holiday spending to locally owned businesses.


Liz K. in Keene is shifting 50% of her spending to locally owned businesses like Monadnock Food Co-op, Willow Tree Boutique, Toadstool Bookstore and Urban Exchange.

TC in Peterborough is shifting 30% of their shopping to locally owned businesses like Monadnock Oil & Vinegar.

Kaitlyn P. in Winchester is shifting 10% of her spending to locally owned businesses like Monadnock Food Co-op.

Suzanne B. in Keene is shifting 10% of her spending to locally owned businesses like Monadnock Food Co-op

Denise M. in Keene
is shifting 99% of her spending to locally owned businesses like CC&D's Kitchen Market, Hannah Grimes Marketplace, Toadstool Bookshop, In the Company of Flowers, East Hill Farm, Prime Roast
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